Hi, I’m Marta, your
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Product Designer &

UX  Strategist

I am passionate about creating engaging, user-centric experiences that solve real-world problems. With a background in international business and my personal interest in psychology, I believe that great UX design should not only meet user needs but also align with business goals and objectives.

In my spare time, I enjoy attending design and technology conferences, reading books, and experimenting with new design tools and techniques.

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latest work

Improving grocery shopping experience with Flink App

Mobile App Design
UX Design
Discovery
A mockup of a project
See this project

Flink is an online supermarket that provides fast deliveries of everyday items right to your doorstep. With the Flink mobile app and webshop, customers can easily place orders and enjoy a hassle-free shopping experience. The Flink app offers a range of innovative features to enhance the convenience of online shopping. Customers can save their favorite items and use them as a shopping list for quick and easy ordering. In this project, the primary focus was on the active users of Flink who perform various activities regularly but do not engage with the Favorites feature. Our goal was to identify potential usability issues and design opportunities that could enhance the user experience.

latest work

Omio: Making the website more intuitive

Website Redesign
UX Research
UI Design
A mockup of a project
See this project

For my final project at IronHack, I chose to work with a travel platform Omio. On this project, we worked in pairs and we had almost 2 weeks to do UX Research and work on UI Design. We spent 7 days gathering and analyzing data and another 5 days redesigning the existing user interface. We focused on making the website more user-friendly, intuitive, and accessible. A more detailed case study can be found in my Medium post below.

latest work

TIER - Change mobility for good!

Native App Design
Product Design
MVP
A mockup of a project
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TIER Mobility is Europe's leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people with a range of shared, light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network, TIER helps cities reduce their dependence on cars. As a Product Designer, I am responsible for creating delightful experiences for TIER consumer app. I collaborate closely in 8-weeks cycles with PMs, UX researchers, data analysts, engineers, and a UX writer on TIER Energy Network (TEN), battery swapping, bonus rides, and the new feature group rides. I support UX researchers in usability testing (qualitative and quantitative) which includes interviews, session recordings, prototype tests, and user tests (A/B test) to fix the app's pain points.

latest work

Candis - Automated invoice management

Platform Design
Design System
Product Design
A mockup of a project
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CANDIS is a modern software for invoice management and offers a wide range of functions like automated collection and recording of invoices, collaboration in custom workflows, a powerful archive with seamless data import and export, and many more. As a Product Designer, I work with cross-functional teams of designers, developers, and product managers in terms of creating the best user experience. I create scenarios and user flows, wireframes, prototypes, and high-fidelity designs. I conceptualize and conduct user tests and interviews, and support the development of the design system, component library, and design guidelines.

latest work

Verimi - Your digital ID

Product Design
Design System
Platform
A mockup of a project
See this project

Verimi develops solutions for the digital identity management of the future. It is a joint venture with partners like Allianz, Axel Springer, Bundesdruckerei, Daimler, Deutsche Bahn, Deutsche Bank, Deutsche Telekom, Lufthansa and Volkswagen. As a UX/UI Designer at Verimi, I was responsible for driving the visual strategy together with the Design & Product teams (Design System). We worked cross-functionally with PMs and software engineers within an Agile framework and using tools like Confluence and JIRA. I designed end-to-end web & mobile products for our partners, conducting A/B testing and user research.

What

I do

Product Design

My approach to design is grounded in a deep understanding of the user journey. From initial discovery to post-purchase support, I work to identify pain points and opportunities for improvement at every stage of the user journey. I believe understanding the needs and motivations of users is essential to creating products that truly resonate with them.

As a perfectionist by nature, I'm trying to design the best possible wireframes and prototypes.